Businesses Should Beware of Becoming a Crisis Chameleon and Straying Too Far from Their Brand Identity

photo of a lightbox which reads "think outside the box"

By: Michael McQueen

While a crisis provides a unique opportunity to recalibrate and rediscover the unchanging DNA that makes up your business, it is also worth examining the possibilities and perils of significantly changing your business in the face of crisis and straying too far from your brand identity. Continue reading “Businesses Should Beware of Becoming a Crisis Chameleon and Straying Too Far from Their Brand Identity”